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Communications Advisor
Permanent Full-time
- Barrie, Ontario
Posting Number: PN-26-01
Job Type: Permanent Full-time, Non-Union
Salary Range: $80,159.82 to $107,431.84 per year
Location: Barrie, ON - Hybrid (see below for more details)
Posted: Monday, December 29, 2025
Application Deadline: Wednesday, January 14, 2026 at 11:59 pm
The Opportunity
Access Barrie combines customer service, marketing and communications, transit and parking, and information technology. This strategic portfolio reflects the importance and need for the City to easily and efficiently connect the people who live and work in Barrie to the people, places, services and information that matters to them. The Marketing and Communications Branch’s work involves creating communications plans that determine the most appropriate way to deliver messages that includes clear, concise content that can be easily understood by targeted audiences (including internal, public, media, etc.). Primary Communications responsibilities include: providing leadership on the development and implementation of communications programs, community engagement, managing critical communications issues, managing the use of the InSite, barrie.ca, social media and digital communications. Conducting all aspects of media relations, including the preparation of media releases, advisories, advertising, and media monitoring. Marketing involves managing the corporate brand identity including paid advertising (radio, print, digital), design and web work. Provide multimedia and graphic design support including the development of promotional materials (posters, ads, brochures, videos, graphics etc.) and staff work to ensure the integrity of the corporate brand is maintained in all corporate materials produced.
Under the general guidance and direction of the Manager of Marketing and Communications, the Communications Advisor is responsible for creating effective communication materials and strategies to enhance the City of Barrie’s position and presence with key stakeholders. Specifically, this position provides communication advice to City Departments in order to identify opportunities to communicate information through appropriate media to reach key target audiences. Furthermore, this position develops and oversees integrated communication programs designed to meet the needs of City Departments and to address critical issues. In addition, this position researches, develops, and implements marketing and communication plans. Lastly, this position facilitates the building of positive media relations on behalf of the City. Overall, this position plays an integral role in developing and implementing communications plans, programs, and campaigns that promote the City’s strategic priorities, and raise awareness of City initiatives, programs and services with innovative solutions.
Our Culture and Qualifications of the Job
Corporate Culture: Your workplace values align with our corporate values of Strive, Share and Care and you want to join us in providing exceptional services and programs to build a prosperous, growing and sustainable community.
Equally important to what we do is how we do it - your actions reflect our core accountabilities of Personal Awareness, Teamwork and Collaboration, Respect and Inclusion, Innovation, and Service Excellence, which define how we work together to succeed.
Education (degree/diploma/certifications)
- Three (3) year College Diploma in Communications, Political Science, Business Administration, Public Relations or related discipline
Don’t meet the credentials as outlined but have years of directly related experience? Please see the City’s Education Equivalency Policy to determine if you may qualify for equivalency. Further information is available at www.barrie.ca/government-news/jobs
- Position Equivalency Code: D
Experience
- Four (4) years of experience performing duties related to the major responsibilities of the position in a communications, marketing or public relations work environment
Knowledge/Skill/Ability
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Working knowledge of the following:
- marketing and communication processes, tools and analytics
- online communications, including social media
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Demonstrated ability to:
- think and act strategically in a political and community service environment;
- communicate information using appropriate channels/platforms to reach and appeal to a diverse audience base;
- develop, cultivate, and maintain effective working relationships with various stakeholder groups;
- exercise discretion and judgment in order to make sound decisions under tight timelines and/or while managing multiple and/or conflicting priorities; and when handling confidential, sensitive, and controversial information;
- interact effectively and courteously with all levels of staff and contacts in a political and community/client service environment;
- perform in a manner which is consistent with corporate goals, vision, mission, and values;
- work collaboratively in a group setting to achieve a desired objective, goal, or outcome;
- work independently with minimal supervision;
- conduct research, analyze information, make decisions, and problem solve
- Intermediate attention to detail to ensure consistency in and accuracy of information across multiple online marketing and communication channels/platforms
- Intermediate written communication and creative writing skills for all media
- Intermediate organizational and project management skills
- Intermediate computer literacy utilizing Microsoft Office Suite (Excel, PowerPoint, Outlook, and Word), Adobe Creative Suite, content management systems, and the Internet
Conditions of Employment
- Valid Ontario Class "G" Driver's Licence in good standing
- Satisfactory Criminal Record Check*
*Please note that this is a requirement of the position for any new employees to the City of Barrie in accordance with the Police Record Check Policy. Existing employees who have met this criteria will be exempt from this requirement.
Other Important Information
Location: City Hall, 70 Collier Street, Barrie, Ontario*
*Please note that the City has a Hybrid Work Program Policy in place that may allow for a hybrid work arrangement for employees who meet eligibility requirements.
Hours: The normal hours of work are 35 hours per week; however, some non-standard hours may apply.
Wage: This a permanent full-time non-union position with the following pay level and 2025 pay range:
- Pay Level: Level 11
- Yearly Salary: $80,159.82 to $107,431.84
- Hourly Pay Rate: $44.04 to $59.03
What We Offer: This position includes a comprehensive non-union benefit plan, including but not limited to extended health and dental coverage, life and accident insurance, paid vacation and sick days, short/long term disability plans, OMERS Primary pension plan, access to the Employee and Family Assistance Program (EFAP), discounted rates for City Fitness Memberships and Transit Passes, and access to the Perkopolis Perks program, which provides exclusive access to discounts on a wide range of products and services available to all City employees.
How to Apply: Click the ‘Apply Now’ button at the top and/or bottom of the job posting to start the application process. Please note that emailed applications will not be considered.
Why Barrie?
The City of Barrie is a vibrant, progressive, and growing community with deep connections to our heritage, to nature and to the opportunities surrounding us.
Our community values quality of life; the ability to play year-round with 300 hectares of park space, our beautiful waterfront, our lively downtown core and the nearby hills, wetlands, and forests. We also value connections; to our neighbours and the community, to our road and rail network, and to the opportunity Barrie provides to enjoy life.
Everything Barrie has to offer, from the water we drink to the roads we travel on, has one thing in common - municipal workers. Joining a municipality is one of the most rewarding, engaging, and exciting careers you could choose. It is a career you can take pride in knowing that every day you make a positive impact on an entire community. We are one team, with one goal and we all work together to continue making our community great.
The City of Barrie is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness and welcomes applications from qualified individuals of diverse backgrounds. We are committed to providing barrier-free and accessible employment practices and we will accommodate the needs of applicants under the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA) throughout all stages of the recruitment and selection process. If contacted for an employment opportunity, please advise if you require Code-protected accommodation and we will work with you to meet your needs.
The job posting has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this position. It may not contain a comprehensive inventory of all duties and responsibilities required of employees to do this job. For full position details, please request a copy of the job description by emailing HR.Recruitment@Barrie.ca.